Google Ads Services Portfolio
LEADconcept plans, builds, and optimises Google Ads accounts across Search, Performance Max, and local Call campaigns — tuned by geography, day-part, and asset, and reported straight from the Google Ads dashboards you already trust.
Our specialties
Search, Performance Max, and asset-level optimisation, run as one system so every rupee, riyal, or euro of spend is accounted for.
Keyword strategy and ad copy built around real search terms, not guesswork.
Automated, cross-network campaigns tuned against real conversion value — and conversions that are actually being measured.
Every sitelink, call asset, and geo-radius earning its own place in the account.
Product feeds kept clean and eligible, so Shopping Ads have inventory to actually show.
Flagship account
Return on ad spend
Conversion value tracked against cost — not just conversion count — on the same flagship account.
That's roughly 81x return on ad spend across Jan 2023 – Apr 2024 — the number that actually matters to a business owner.
Performance snapshots, 2023–2025
Six separate reporting windows pulled directly from live accounts — the scale holds steady, year after year.
Campaign & competitive proof
Search, Performance Max, and Display running together, with auction insights keeping an eye on every competitor in the space.
36K impressions and 1,784 conversions across both campaign types, with a 155.76% conversion rate on Search and PKR 496K in tracked conversion value.
104K impressions at €0.14 average CPC — Display kept in the mix for brand reach while Search and Shopping carry the conversions.
Impression share and outranking rate tracked against every competitor bidding in the same auction — not just our own numbers in isolation.
Local search case study — Jeddah, Saudi Arabia
An appliance-repair account in Jeddah, taken from creative through geo-targeting to hour-by-hour scheduling.
Arabic and English headlines with call, quote, and service sitelinks — 3.62% CTR at launch, rising as copy was refined.
Same ad, same offer — incremental copy and asset testing pushed click-through rate up without adding spend.
Service-area radius targeting around Jeddah keeps spend inside the neighbourhoods the business actually serves.
Hour-by-hour click data drives the ad schedule, concentrating budget in the windows that actually convert.
Los Angeles, San Francisco, Orange County, San Diego, and Newport Beach — the same geo-targeting rigour applied to a US account.
Keyword & asset proof
Search-term mining and asset-level reporting keep every keyword and every sitelink accountable.
Actual Arabic and English search phrases feed straight back into keyword and negative-keyword strategy.
Top description asset alone drove 66 clicks at a 3.15% CTR — the underperforming assets get rotated out.
Google Shopping & Merchant Center
Shopping Ads only work if the product feed behind them is healthy — feed management is where this specialty starts.
Shopping campaigns feeding a storefront that closed over a million dollars in sales across the period — tracked order by order.
Every product with a fix suggestion gets triaged — a disapproved product is a product that can't run as a Shopping ad at all.
Ads conversion tracking
Traffic without conversion tracking is a common starting point — here's what that gap looks like, and what fixing it delivers.
A common starting point: real traffic, real spend, but no conversion tracking in place to show what any of it produced.
1,025 interactions traced through to 59 raw leads — every stage of the funnel now visible, not just the click.
Call conversion tracking turns phone enquiries into a measurable, optimisable part of the account — at $2.94 per conversion.
Search case study — interior design, USA
A residential-and-commercial design firm, running two distinct ad angles against one landing page set.
Homeowner-focused copy, tested against a dedicated residential landing page.
A separate ad group and message for office and commercial design enquiries, run in parallel with residential.
The commercial landing page alone drove 87 clicks at a 6.15% CTR and a $16.57 average CPC — comfortably the strongest of the five pages tested, with the rest rotated or re-tested.
How we track it
No custom dashboards standing between you and the numbers — every metric here comes from a tool you already have access to.
Why LEADconcept for Google Ads
Accounts run and reported in PKR, SAR, and EUR — the same rigour regardless of currency or market.
Every campaign is judged on cost per conversion and conversion value, not clicks alone.
Sitelinks, call assets, and descriptions are reported and rotated individually, not lumped into one average.
Service-area targeting and hour-of-day scheduling keep spend inside the windows that actually convert.
Auction insights are checked on a standing basis, so we know exactly who we're bidding against.
You keep access to your own Google Ads account — every number in this portfolio is one you can pull yourself.
How we work
Structure, keywords, assets, and historical performance reviewed end to end.
Search terms mined, negative keywords set, campaign structure rebuilt around intent.
Ad copy, sitelinks, call assets, and geo-targeting built out and tested.
Campaigns launched with conversion tracking live from day one.
Weekly review of cost per conversion, auction insights, and asset performance.
The numbers behind the accounts
Search, Performance Max, and local Call campaigns — managed with the same reporting discipline across every market LEADconcept works in.